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Sales Page Copy Made Simple
WELCOME!
WELCOME! (2:18)
Terms and Definitions Reference Guide
LESSON ONE: The Foundations
What you need to know BEFORE you start writing (6:55)
Co-Writing with your Audience (14:24)
Long form or Short form sales page? (22:49)
Lesson Recap
BONUS: Brand Story PDF
LESSON TWO: Sales Page Walk-through
Outline (3:49)
BONUS: 30 point Sales Page Checklist
PIT STOP
Feeling a bit overwhelmed? (1:45)
LESSON THREE: Sales Page Anatomy
Formatting Your Sales Page (9:06)
Attention Grabbing Headlines (10:24)
Features & Benefits (12:47)
Addressing Objections (20:02)
Pain Points (10:32)
Guarantees, Charitable Contributions, & Disclaimers
Power Words List
FAQ/Recap
BEFORE YOU GO!!!
Resource List
End of Course Review
BONUS
Behind The Scenes Editing (29:09)
Leadpages tech walk through (16:30)
Story Teller Mastery (21:22)
More To Convert PDF
BONUS: Brand Story PDF
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